B2B branding, brand, corporate vision, Employee collaboration, Employee engagement, Employee recognition, Engagement strategies, operationalization, Peer-to-peer, strategic alignment
One word. RAPPORT.
What are the ingredients of powerful RAPPORT? How can you harness the force that projects charisma, persuasion, negotiating power, and credibility to all the stakeholders who affect your work life? Not only your boss. Not just your team. But people within every function of your organization and all your brands’ stakeholders, including customers.
To take it even further, RAPPORT can be scaled to unite brands and their customers, employees and employers; all to achieve real business results.
Believe it or not, this kind of power can be acquired by following only seven down-to-earth steps called The RAPPORT Process™.
(R) Research — Know your stakeholders
(A) Analysis — Determine not just what they want, but what they need to do to get what they want (your strategy). Pick your battles by focusing on needs that your solutions can best facilitate, and the segments that value them most.
(P) Positioning — Develop a way to deliver your strategy that addresses your stakeholders’ perceived wants. Begin with their objective and work backwards to your own. Focus on the single facet of your stakeholders’ want that you can “own.” Let them discover all the other great benefits later. Be big somewhere, rather than small everywhere.
(P) Planning — Once you know what your stakeholders want and what they need to do to get it, you need a detailed approach. Formalize the events, costs, benefits, and sequence in a plan.
(O) Operation — Execute your plan…roll it out…take action
(R) Results — Measure your outcomes and progress toward your goals
(T) Translation — How can you do this better next time?
Imagine everyone in your organization—from the stockroom to the boardroom—using this process to deal with every kind of issue from improving shipping efficiencies to launching new brands. Minds aligned. Conflicts averted. Cultures united. Commerce accelerated. Efficiencies unlocked. Common process means common language and focus. And that means a better rapport, which opens a whole new universe of benefits—all from operational alignment through The RAPPORT Process.
Much like the Quality movement in decades past, the RAPPORT revolution can help businesses achieve greater customer satisfaction, increase revenues and margins, and improve operational efficiencies. GroPartners is launching a multi-year trial of our trademarked RAPPORT Process for organizations that believe alignment sets into motion a chain of heightened customer and employee satisfaction, which leads to enhanced revenues and margins. Our aim is to build a case of solid metrics on actual organizational implementation.
Contact us if you’d like to participate in our trial. This process might be a way for you (and your fellow employees and your customers) to get everything you want at work this year, and beyond.
You can read more about the RAPPORT Process in my new book, “Getting There From Here: Bridging Strategy and Execution” available on Amazon http://amzn.to/1yK9DTG or digital version on Apple iBooks.