• Brand is everywhere

French On Brand

~ by GroPartners Consulting CEO Greg French

French On Brand

Monthly Archives: January 2015

How to Get Everything You Want at Work This Year

13 Tuesday Jan 2015

Posted by French On Brand in Alignment, Measurement

≈ Leave a comment

Tags

B2B branding, brand, corporate vision, Employee collaboration, Employee engagement, Employee recognition, Engagement strategies, operationalization, Peer-to-peer, strategic alignment

 One word. RAPPORT.

What are the ingredients of powerful RAPPORT? How can you harness the force that projects charisma, persuasion, negotiating power, and credibility to all the stakeholders who affect your work life? Not only your boss. Not just your team. But people within every function of your organization and all your brands’ stakeholders, including customers.

To take it even further, RAPPORT can be scaled to unite brands and their customers, employees and employers; all to achieve real business results.

Believe it or not, this kind of power can be acquired by following only seven down-to-earth steps called The RAPPORT Process™.

Print(R) Research — Know your stakeholders

(A) Analysis — Determine not just what they want, but what they need to do to get what they want (your strategy). Pick your battles by focusing on needs that your solutions can best facilitate, and the segments that value them most.

(P) Positioning — Develop a way to deliver your strategy that addresses your stakeholders’ perceived wants. Begin with their objective and work backwards to your own. Focus on the single facet of your stakeholders’ want that you can “own.” Let them discover all the other great benefits later. Be big somewhere, rather than small everywhere.

(P) Planning — Once you know what your stakeholders want and what they need to do to get it, you need a detailed approach. Formalize the events, costs, benefits, and sequence in a plan.

(O) Operation — Execute your plan…roll it out…take action

(R) Results — Measure your outcomes and progress toward your goals

(T) Translation — How can you do this better next time?

Imagine everyone in your organization—from the stockroom to the boardroom—using this process to deal with every kind of issue from improving shipping efficiencies to launching new brands. Minds aligned. Conflicts averted. Cultures united. Commerce accelerated. Efficiencies unlocked. Common process means common language and focus. And that means a better rapport, which opens a whole new universe of benefits—all from operational alignment through The RAPPORT Process.

Much like the Quality movement in decades past, the RAPPORT revolution can help businesses achieve greater customer satisfaction, increase revenues and margins, and improve operational efficiencies. GroPartners is launching a multi-year trial of our trademarked RAPPORT Process for organizations that believe alignment sets into motion a chain of heightened customer and employee satisfaction, which leads to enhanced revenues and margins. Our aim is to build a case of solid metrics on actual organizational implementation.

Contact us if you’d like to participate in our trial. This process might be a way for you (and your fellow employees and your customers) to get everything you want at work this year, and beyond.

You can read more about the RAPPORT Process in my new book, “Getting There From Here: Bridging Strategy and Execution” available on Amazon http://amzn.to/1yK9DTG or digital version on Apple iBooks.

GroPartners Consulting

Recent Posts

  • Instantly Align Stakeholders with Edutainment
  • Extreme Branded Entertainment
  • Color Creatively Inside the DOL Rule
  • ‘Edutainment’ is the New Financial Marketing
  • Cause-Driven Business: Galvanizing the Value Chain

Archives

  • October 2016
  • September 2016
  • May 2016
  • October 2015
  • August 2015
  • May 2015
  • January 2015
  • November 2014
  • August 2014
  • June 2014
  • February 2014
  • December 2013
  • November 2013
  • May 2013
  • March 2013
  • February 2013
  • January 2013
  • November 2012
  • September 2012
  • July 2012
  • May 2012
  • February 2012
  • April 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • May 2010
  • April 2010

Categories

  • Alignment
  • Branding
  • Financial Literacy
  • Measurement
  • Messaging
  • Social Media and Branding
  • Strategy

Blogroll

  • Follow me on Twitter!

Supporting sites

  • Follow me on Twitter!
  • GroPartners Consulting

Twitter link

Follow me on Twitter!

Blog at WordPress.com.

Cancel
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy