B2B brand equity, B2B branding, brand, brand marketing, brand metrics, brand positioning, brand promise, brand ROI, brand scope, brand strategy map, branding, Bridging Strategy and Execution, Employee engagement, Getting There from Here, internal branding, marketing branding, marketing strategy, operationalization, positioning, virgin companies, vision, what is brand strategy?
It takes both to succeed
Many organizations are very good at developing brand and marketing strategies that have the potential to produce excellent business results. But often these strategies become diluted or even derailed due to misaligned execution. Other organizations are experts at flawless execution of strategies that may not align with actual customer behaviors and organizational goals. The reality is that it takes both to succeed. And that requires a holistic approach, connecting internal and external components to create a symbiotic brand.
When marketers fail, it is generally tied to their inability to connect strategy with in-market execution. My new book, “Getting There from Here: Bridging Strategy and Execution,” takes on the task of not only outlining how critical it is to bridge this gap but also identifying the rewards on the other side: operational excellence and in-market impact. It is an excellent reference for perspective and processes that help bridge expectations, experiences, and behaviors among all brand stakeholders at every touchpoint.
Visit http://amzn.to/1yK9DTG to download a copy. Whatever your goals, it will help you get there from here by giving you tools and processes to effectively bridge strategy and execution for better business results.
Getting There from Here: Bridging Strategy and Execution
Page 15: The power of the bridge between strategy and execution
Page 59: The RAPPORT Process; a master process and language that helps align every level of your organization
Page 125: How to conduct an effective Strategic Summit
Page 42: How to know a good vision statement when you see one
Page 116: How to build a metrics bridge dashboard
Page 17: The true relationship of brand and marketing
Page 21: Harnessing the relationship between business, brand, and innovation
Page 34: Finding strategic alignment control points
Page 53: How to be sure you’re selecting the right opportunities
Page 56: When estimating can be better than counting
I’d love to hear from you how this book helped improve your business results. Post your comments here or email me firstname.lastname@example.org.